SRG Residential

While our firm is primarily focused on commercial-related activities, we are occasionally called upon by our clients to provide assistance with residential real estate matters. SRG Residential includes specialists who cater primarily to private clients seeking to acquire or sell luxury residences in some of Chicago’s premier areas such as the Gold Coast, Lincoln Park, Bucktown and the North Shore.

Our business-minded clients demand practical insight when it comes to buying or selling a residence. Our residential specialists offer realistic perspectives based on market-driven conditions. While our residential specialists astutely recognize qualitative features of properties, our general philosophy about selling or buying residential property is that quantitative market conditions tend to prevail. Our specialists take both aspects into account when representing sellers.

Our residential specialists distinguish themselves through highly personalized service to ensure that transactions run as smoothly as possible.

SRG Residential Specialists

Buyers

Promoting an easy home search is an essential part of our representation of buyers. We minimize paper and confusion by utilizing emailed property search results. We can even provide you with automated searches that generate new listings information immediately after their publication if you become a client.

An online property search is far more useful than spending hours scanning newspaper classifieds that cover many homes and condos that fall far outside of your search criteria. Please feel free to conduct a search for yourself. We appreciate your sense of privacy and do not collect any personalized information about you when you utilize our search feature.

Once you have conducted an online search at your leisure and wish to tour a particular property, we are glad to be of assistance upon your request. Until that time, we do not, and will not, contact you.

Sellers

Our Residential Specialists are focused on providing an efficient and simplified sales process. While you may not hear what you want to hear about the price of your residence, we will tell you what you should know about selling in your neighborhood. Our professionals deal in facts, not myths.

One of our core philosophies about selling your residence is making sure that we have listed your residence at an appropriate price. Pricing is the primary driver of a home sale. If your home is listed at too high of a price, it will sit on the market for an extended period of time. SRG Residential works diligently to manage expectations for listings.